*Note: there is a short plug for my friend’s book in this. I received a free copy a while back, but I also bought one because it’s great.
You can only have so many friends.
This is one of those problems that we all face… the truth is, of the hundreds or perhaps thousands of connections you have online, how many of them could you possibly be sync’d with on a deeper level? You hit the upper limit pretty quickly, as anyone who’s blogged for personal or professional reasons can attest to.
And even more interesting than that, you don’t necessarily need constant contact to be good friends with someone. It’s not the frequency but the quality of the actual content exchanged between people that builds the relationship.
An acquaintance asks “how can I use you”
Lots of people talk about content and context and all sorts of buzzword-y marketing things, but most seem to get bogged down in basic transactions.
This is true of many of my acquaintances – people ask me all the time to share blog posts, contacts, what they’re working on, etc… and expect that if I liked something in the past that I’ll like whatever else they do. I’m not necessarily judgmental about this, it’s human nature, and I’m always happy to take a look.