Dove’s “Real Beauty” campaign and the need to acknowledge a harmful beauty culture

I’ve watched the Dove “Real Beauty” campaign with mixed feelings over the last couple of years.

On the one hand, it’s a counterpoint to intense cultural pressures to be thinner and prettier. Women I know have said it’s a relief to see a mainstream voice that praises women, instead of undermining them.

But there’s something troubling about the whole thing: at its core the “Real Beauty” campaign isn’t about redefining beauty, it’s about slightly pushing the envelope on the current definition.

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